WILSHIRE BEAUTY, Los Angeles - bringing the world's finest beauty products under one roof.

Wilshire Beauty, located in Los Angeles, showcases premiere brands including Osmotics, Yonka, Epicuren, Dermalogica, Peter Thomas Roth, Guinot, Cellex- C, Strivectin, DDF, Kerastase, Aveda, Bumble & Bumble, and Phyto. In the aroma therapy section customers will find brands such as Thymes, Get Fresh, Voluspa, Votivo, Trap, Calypso, Archipelago and Mistral. You can not find a better selection in Los Angeles.

Wilshire Beauty’s product assortment is rivaled only by the level of service and expertise found in its people. The staff consists of a team of trained and certified estheticians, cosmetologists and make up artists, ready to advise and assist customers with every aspect of beauty care.
The team attends weekly educational seminars sponsored by experts in the field to ensure that they are on the cutting edge of advancements in skin care, hair care, body care and make-up technique.

Housed in a 1920’s Art Deco building on Los Angeles’ historic Miracle Mile, Wilshire Beauty has recently undergone an extensive renovation. Great care was taken to restore the building to its original architectural grandeur while at the same time providing a modern shopping experience. In addition to 12,000 square feet of retail space, Wilshire Beauty also offers a Beauty Salon and full service Day Spa featuring skin analysis, waxing, cleansing, soothing and aromatherapy
facials, Microdermabrasion, body detox and hydration treatments. The store also showcases a ast assortment of gifts for the home and an unexpected and eclectic variety of European ccessories including handbags, jewelry, scarves, belts and hair accessories. Wilshire Beauty is located at 5401 Wilshire Boulevard on the corner of Cloverdale Avenue.

Wilshire Beauty is located in an exceptional example of Art Deco Streamline Moderne architecture. Built in 1935, on Los Angeles’ historic Miracle Mile, the building features multiple deco elements including geometric forms, recessed areas and decorative banding. A series of flat curved planes lead up to the commanding vertical tower, which tops the structure. The building was originally constructed to house the Sontag Drug Company, one of the earliest self-service style drug stores in Los Angeles. Sontag broke form with the traditional drug store format of the time and enabled customers to self-select non-prescription purchases instead of having to request all goods over the counter.

Wilshire Beauty continues in the tradition of The Sontag Drug Company, offering customers a high level of excellent service while also giving shoppers the freedom and space to shop on their own.

The SPA features:

Microdermabrasion
skin analysis - waxing - cleansing
soothing and aromatherapy facials
body detox and hydration treatments

All treatments are given by trained and certified estheticians in private rooms,
located on the second floor of Wilshire Beauty.

The SALON features:

Color Gloss
Permanents
Relaxers
Blow Dry
Flat Iron
Waxing
Men & Women Haircuts
Tinting
Highlighting

Other Services provided by WILSHIRE BEAUTY

Wilshire Beauty serves complimentary Green Tea Extract to all customers. Green tea has long been known as a powerful anti-oxidant and has been shown to have many health benefits.

Flat iron demonstrations, which help eliminate frizz and split ends and add shine to the hair, are available everyday to customers. These demonstrations are performed only with the top of the line irons, such as Magic Ionic Irons and T3.

complimentary cosmetic makeover services & step-by-step application lessons from a professional makeup artist are offered all day, everyday in the makeup lounge.

In order to help customers determine their best skin regime, Wilshire Beauty offers Dermalogica Facemapping. Performed by a licensed esthetician, this procedure uses the advanced skin analysis machine for the most accurate results for each individual.

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